Daddy 24/7 is a formatted television reality show produced by Aviwe BDS for SABC 1. The show is based around the lives of 4 first-time dads between ages 25 and 35 years and their toddlers aged 3-4. The show has run for 2 seasons since its inception in 2011.
In the show, four fathers pack their bags and go to the Daddy 247complex with their toddlers where they will spend the next 30 days. Will they be able to cope in this new environment? These fathers face the challenge of taking care of their toddlers and are their primary care givers; they will have to deal with the trials and tribulations of nurturing a toddler for 30 days, 24/7.
Our dads challenge stereotypes; they are on a journey that aims to prove that fathers can take care of their children. They want to change the perception that dads are not only there to provide financially towards the upbringing of their children. They want to stop the “ATM dad’s” syndrome and drive the principles of a “21st century dad” and stand a chance to win prices to the value of R120 000.
For more information on the show, please visit www.daddy247.co.za
Follow the show on Twitter: @daddy2471
Like the page on Facebook: Daddy 247 on SABC 1